Marketing and Brand Development Manager

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 Marketing and Brand Development Manager: Designs and executes marketing strategies to expand WRF's market reach, attract new brokers, and promote the Broker First program.
 

Western Realty Finance (WRF) is on the lookout for a dynamic Marketing and Brand Expansion Manager to spearhead our Brokers First channel. This role offers an extraordinary opportunity to contribute to the growth and visibility of WRF, leveraging strategic marketing efforts to enhance our broker network nationwide.
 

Position: Marketing and Brand Expansion Manager Location: Remote (Nationwide) 

Employment Type: Full-time
 

Role Overview: As the Marketing and Brand Expansion Manager, you will be instrumental in developing and executing marketing strategies that amplify WRF's presence in the construction finance market. Your innovative approach will not only attract new broker affiliates but also nurture existing relationships, driving the success of our Brokers First program.
 

Key Responsibilities:

• Craft and implement comprehensive marketing strategies that spotlight the unique advantages of WRF's Brokers First program.
• Work closely with the executive team to align marketing efforts with overall business goals and broker needs.
• Leverage digital marketing tools, social media, and content marketing to increase brand awareness and generate leads.
• Organize and promote virtual events, webinars, and bootcamps that provide value to current and prospective brokers.
• Collaborate with our technology team to highlight the features and benefits of LoanStream.ai, enhancing broker engagement and satisfaction.
• Monitor and analyze market trends, adjusting marketing strategies as necessary to stay ahead of the competition.
• Foster relationships with key industry players, including lenders, insurance providers, and construction firms, to enhance WRF's brand through strategic partnerships.
• Manage marketing budgets efficiently, ensuring high ROI on marketing initiatives.
  
   

Ideal Candidate:

• 3+ years of experience in marketing, preferably with a focus on brand expansion in the financial or real estate sectors.
• Strong understanding of digital marketing, content creation, and event management.
• Excellent communication skills, with the ability to engage effectively with a variety of stakeholders.
• A creative thinker who is also analytical and data-driven.
• Ability to work independently in a remote setting, while being a collaborative team player.
• A bachelor’s degree in marketing, Business, or a related field.
  
   

Why Join WRF?

• Be a part of a company that's innovating the construction finance industry.
• Enjoy the flexibility of a remote work environment, allowing for a healthy work-life balance.
• Contribute to a program that genuinely supports and empowers brokers nationwide.
• Competitive compensation package, reflecting the pivotal role of marketing in our expansion strategy.
• Interested in shaping the future of construction finance with us? If you're passionate about marketing and eager to play a key role in the growth of our Brokers First channel, we'd love to hear from you.

👉 Get in Touch:  To express your interest in this position or for more information, please contact David Van Waldick, Principal Broker, at 760.672.0145 or via email at dave@wrfco.com.